About

Good products don't fail. Missing systems fail them.

Purple Honey exists because nobody was building the whole machine.

We design and install the infrastructure behind growth, so you can prove what works and keep compounding performance.

The Founder

Built by someone who's seen both sides of the funnel.

I spent years on the ground in brand activation, then moved into content and paid media as social took off. That's when the pattern became impossible to ignore: a Google Ads campaign can't reach its potential if the website behind it is weak, or if content chases virality instead of the audience actually searching for answers. Every channel, from ads and SEO to content, email and remarketing, has to work as one system, not five disconnected efforts pulling in different directions.

I've since built that system for B2B and B2C companies across healthcare, tourism, and e-commerce. Purple Honey is where that work lives now: growth infrastructure and custom AI workflows, built and run in production, not slideware.

Margarida Cércio, founder of Purple Honey

Margarida (Maggie) Cércio

AI Automation & Growth Specialist · Founder

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Growth rarely depends on a single action. It depends on how all of them work together.

How We Work

The whole system, not one piece of it.

Growth gets patched together one piece at a time while the rest goes untouched, and "marketing" takes the blame for a problem that was never marketing. That gap is exactly where we work.

01

Performance-first

I started in paid acquisition, judged by one number: revenue. Not clicks, not impressions. That discipline still runs through everything we build.

02

Leads aren't the finish line

Generating leads is the easy part. The gap most people ignore is everything between a lead and a booked call, so that's where we build the system.

03

One system, you own it

Strategy, content, ads, and automation share one logic and run on their own. We build it in production and hand you the keys, with measurable results.

Track Record

Real client results, not projections.

A few numbers from systems running in production. Client references available on request.

40×

ROAS on paid acquisition

Private medicine · Google Ads
10.7×

ROAS, measured on revenue

Veterinary medicine · Google Ads
−70%

Content production time

Content engine · n8n + Claude
52%

Lead-to-call conversion

Private clinic · automated nurture
The Name

Why "Purple Honey"?

It started with Purple Cow, Seth Godin's book on standing out instead of blending in. But while researching the name, I found something better: purple honey is real. It's a rare honey that occurs naturally in exactly one region of the US, produced under conditions bees can't replicate anywhere else.

The metaphor stuck

A hive isn't one bee doing everything. It's a system of specialized roles that, together, produce something no single effort could. Buzzing performance, sweet returns.

Start Here

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